Cinnaholic “Rolls” Out El Paso Location

New location will soon grace taste buds in El Paso


EL PASO, Texas.–There is good news for El Paso residents with a sweet tooth. 

Cinnaholic, the gourmet cinnamon roll bakery acclaimed for serving innovative, gourmet cinnamon roll creations, has announced that its first El Paso location will open Friday, February 1 at 8889 Gateway Blvd West in El Paso at The Fountains at Farah. The El Paso bakery is the fourth Cinnaholic location in Texas. In a special grand opening deal, the bakery will be offering cinnamon rolls for only $1 from 10 a.m. to 2 p.m. on opening day. 

The grand opening signifies meaningful and continued growth for the gourmet cinnamon roll chain. The new El Paso location joins current locations in California, Tennessee, Georgia, North Carolina, Idaho, Utah, Nevada, Maryland, Washington, Florida and Canada. Cinnaholic gained national attention after the company was featured on ABC’s hit show “Shark Tank.” The fast-growing brand was recently featured in Entrepreneur Magazine as #38 of the 500 Top New Franchises of 2018. Cinnaholic began franchising in 2014 and currently has over 150 units in development, including Phoenix, Houston, Chicago, Orange County and Edmonton, Alberta.

“There is a tremendous amount of excitement to serve our award-winning cinnamon rolls to the people of El Paso,” said Debi Hicks, the owner of the new Cinnaholic location in El Paso. “I’m so excited to bring such a delicious and allergy friendly dessert to my community,” added Hicks, who is opening the bakery with her husband, Bill Hicks. 

The duo already have numerous community partnerships in place, being the Make-A-WishÒFoundation, the Rotary Project, the Texas Ramp Project and The Power of the Purse, a Women’s Fund of El Paso Project; and also plan to give back to their community though Cinnaholic and other organizations. 

A cinnamon roll experience unlike any other, customers can choose from a variety of Cinnaholic’s signature frosting flavors and toppings to create their very own, mouthwatering cinnamon roll experience. Customers can expect nothing less than the highest quality ingredients, as the plant-based bakery franchise was founded upon a commitment that all ingredients must be animal-free and free of dairy, lactose, eggs and cholesterol.

“Debi and Bill are the perfect team to grow the Cinnaholic brand in El Paso,” said Shannon Radke, co-founder of Cinnaholic. “Their commitment to the community is outstanding, and they truly understand the Cinnaholic concept and business model.” 

morissa wagner