“Cinnaholic Day” Boosts Systemwide Sales 66 Percent
Gourmet Bakery Cinnaholic Sells 8,000 Cinnamon Rolls in Four Hours
ATLANTA –Cinnaholic, the gourmet cinnamon roll bakery internationally acclaimed for serving innovative, plant-based creations, sold more than 8,000 cinnamon rolls in four hours during its first annual Cinnaholic Day on July 17, representing a 66 percent sales boost systemwide.
During the event, which took place from 12 – 4 p.m. at the chain’s 21 stores across the United States and Canada, “Old Skool” rolls were marked down to $1.
In addition to providing great deals for its fans, the brand is also donating 20 percent of the proceeds generated during Cinnaholic Day to Best Friends Animal Society, the United States’ largest no-kill sanctuary for companion animals.
“Thank you to everyone who celebrated with us and helped make Cinnaholic Day such a success,” said Cinnaholic co-founder Florian Radke. “We surpassed our goals, driving incredible foot traffic, social media impressions, sales, exposure to our franchise locations, and most importantly, a hefty donation to a cause that’s close to our heart.”
The success of Cinnaholic Day comes on the heels of a momentous few months for the growing brand. During the first half of this year, Cinnaholic expanded its development pipeline by 79 percent: Cinnaholic began 2018 with 76 locations in development and closed out its second quarter with 136 in development.
Cinnaholic, which began franchising in 2014, gained national attention after the company was featured on ABC’s hit show “Shark Tank.” The brand was recently named to Entrepreneur magazine’s“Top New Franchises of 2018” list, highlighting the brand’s unique and attractive franchise opportunity.
Contributing to franchisees’ success is the relatively low cost of owning and operating a Cinnaholic location, specifically the small footprint (around 1,000 square feet) and low food and labor costs.
As Cinnaholic sets its sights on further growth in 2018, it will continue to seek out qualified single-unit and multi-unit investors in a range of market sizes throughout Canada, California, Texas, Illinois, Maryland, Ohio and Washington, D.C. The flexible business model works well in upscale lifestyle centers, near college campuses, and major city centers.